Then, you need to make sure that you pay special attention to your ideal client. According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. that are written by the members of this community. Your newsletter list is also a great place to find referrals. If you dont know what to write, use my Event Themed Keeping in Touch Letters. (True Story)Order Your Here! When one of your neighbors puts their home up for sale, youll immediately get an email with all the listing information and photos of the home. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. Were going to give you everything you need to work your SOI like a pro. 5 Simple Scripts For Reconnecting With Your Sphere - Inman Copy all of it into one Excel spreadsheet. Gratitude is the best way to get more of what you want. He is CEO of Agent Dominator. You need to make sure you take full advantage of this tool by maximizing the reach of your digital marketing campaign. Please let me know if I can help you with anything in the future. We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . That's the only way you will be able to contact your SOI members 100 times a year. In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. Thats the only way you will be able to contact your SOI members 100 times a year. And conversations with the people we know can lead to all sorts of wonderful things. Its very simple. Ask them how the yard is working out. Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. Thanks. You at least need to take the time and make real estate letters personal. Share your reason for becoming a Realtor. No matter who you are or where youre from, if youve ever interacted with another human being, you HAVE a sphere of influence. If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.). With this simple strategy, and no more than 279 contacts, the listings started flowing in. (By the way that easy out at the end of the message can actually be a powerful tool to make people feel more comfortableand more likely to respond!). If you dont have a drip campaign set up yet, dont worry. You can collect those business cards virtually if you want them. Good stuff, Jennifer. : ). If theres one SOI pro tip that bears repeating, its this: Never assume. Play P151 Marketing Mastermind 01 - Marketing vs Branding Song by from the English album Get Sellers Calling You: Best real estate agent podcast for geographic farming, real estate lead generation, real estate marketing ideas, prime seller leads, how to generate real estate leads, real estate referrals, and real estate branding - season - 1. If so, just be a little more intentional whenever you log on. Love your ideas and thanks for the inspiration. It is so easy to get caught up in the bright and shiny and different methods of lead generation. Its Brian Icenhower. And when he does, it feels like a natural segue, not an awkward script. Inventory is at a record low, interest rates are in the toilet, and there are many people who are looking to buy a home right now, particularly those who were not able to purchase a home in 2020 due to the coronavirus pandemic. Dont take the cheap route if its going to come across negatively. For example, you may want to host a simple summertime cookout. (Were talking multiple millions in volume.). Approximately 80 percent of all transactions are done within your sphere of influence. Real Estate Sphere of Influence (SOI) - Convert More Leads Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). If this has happened to you, you need to re-engage with those people. And you never know where your next lead will come from. I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. That said, the fact of the matter is that our SOI is where its at. It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. It has success written all over it. Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. If you are a seasoned real estate agent, then you know who is most impressed by your work. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them It would go like this. or other gift.. That way, they know that you appreciate the referral. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. Oops! Here's a real estate business letter template that you can download and use. Its not only great for drumming up referrals and staying top of mind, its also awesome for your personal life. But, I thought, no better time than right now. (MAKE SURE your contact deets are in your profile!). Real Estate Agent Sample Marketing Letter Nsw Recognizing the mannerism ways to acquire this books Real Estate Agent Sample . And yes, for years they have been. You type in their home search criteria and then enter their contact info. There are 3 primary ways to get your name out there. 2023 ActiveRain, Inc. 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Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. Your thoughts? I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. They may even have some great content ideas. Theyre probably going to answer the phone. Under that simple system they end up calling everyone in their SOI twice a year. We do coach our clients on these lead generation tactics. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. I just can't do YAY ME! Just never, ever assume. If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. A simple email newsletter is an easy marketing tool that may help you decide who to call first if your SOI list is sizable. Huh? 3. Phone: 205-263-9600 Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. Given that the vast majority of people in the younger generation are looking for a house to help themmake room for their pets, this is something that you may find yourself doing regularly. Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. A reminder to winterize their sprinkler system or change smoke detector batteries? So whether youre curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. :). Why Is Growing Your SOI So Important for Real Estate Agents? Why not get deep once in a while? They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. Where you make your list will depend on where you are in your business. If you would like to submit a question just visit. Crafting personalized real estate letters to send to your sphere of influence so that you can get real estate referrals That's an example of the real estate letters you might send to previous clients. Put yourself in your contacts shoes. But you cant be everywhere all the time. Twitter posts with visuals get up to 5x more engagement. In that survey, they have always shown between 78 and 82 percent of all people that purchase a residential home use an agent that they know or that someone they know referred to them. If you like the SOI/geographic farm script above, youll love our other real estate email templates. Real Estate Newsletter Ideas (Free Templates) - ZPA Resources In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. What do you love about it? (to "celebrate" a newer agent's reaching a milestone in their career in this tough market. If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Im kicking off an email newsletter with home and garden how tos (and maybe a few insider tips on the market) and Id love to get an expert like you on my list. Hi Jennifer, Interesting concept and comment thread. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! This is how you reconnect with your sphere of influence database. The Best Real Estate Email Templates for Your Sphere of Influence Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. Did you see my email last week on 5 Big Predictions for the Downtown Indy Real Estate Market? Here's why: older homeowners respond very well to snail mail delivered by the good old USPS. Great blog and example. The letter itself is easy, but making it hit pay dirt takes a little out-of-the-box thinking. Heres one of our best scripts/real estate email templates for Listing E-Alerts. Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. Then, see if they will need assistance finding a spot that has more room. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. Letter To Sphere of Influence Draft: Good news! When you target through every channel like this, you are in your SOIs brain. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! Its one of the easiest ways to get your database engaged again. Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. You may get another referral in the future, growing your sphere of influence. Disclaimer: ActiveRain, Inc. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. A Simple Definition to Get You Started. I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website. Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. By the way, this is not MY yay-me letter - it's from one of my readers; I'm just sharing it as a good example. This is one of the easiest ways that you can dramatically expand your sphere of influence. Remember, you dont have to harass your SOI with daily sales calls. Thank you for using me as your realtor. Pre-written real estate letters that save you time and money - and keep you in touch with your prospects. This is how you start to learn what type of content is engaging, and which subject lines get the most responses. FSBOs require a bit more work and dedication over the long run, but, Read More 7 Expert Strategies To Find And Close FSBO Leads TodayContinue, With over 100,000 real estate companies active in the US today, choosing the right fit to begin your real estate career can seem daunting. However, Id love to hear what you think about it first. First, it is important to take a look at a few statistics that highlight the current housing market. As with all real estate letters, do NOT begin your message with the word I. Instead, make it about the reader. (And, Ill give you the real estate email templates, too.). Its forcing real estate professionals to pivot their business and make some changes. I just received the Top Producer award for my Brokerage's midtown branch for 2010 production - it was a total surprise at our February awards banquet. Youll see every single time they just as appreciative as everybody else you reach out to. visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. In addition, it might backfire and cause them to never call on you. How do you write a client letter to your sphere of influence and past clients? Real Estate Letter, New Year Letter, Seller Prospecting Letter, Real Estate Templates, Real Estate Marketing, Realtor Letter, Farming Letter ElevatedAgent (1,531) $5.00 Textable Christmas Card, Real Estate Client Holiday Card, Digital Holiday Card, Real Estate Marketing, Winter Card | INSTANT CANVA DOWNLOAD AgentsAssemble (482) $4.00 Thats what marketing is supposed to do it helps sort out who is interested and who isnt. PDF Real Estate Agent Sample Marketing Letter Nsw ; Full PDF I dont have any influence! I know thats what I thought the first time I heard it. You will be shocked with the answers youll get. Brian Icenhower of The Real Estate Trainer has a great tip. Now is a wonderful time for that because we are in the midst of this COVID-19 crisis and were forced to get back to the basics. I bet you do want to share some ideas? At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. The first step is to just get the names down on paper and at this point, its absolutely crucial you dont undervalue or overthink a single candidate for your list. Sphere of Influence. You may be hesitant to call them because you havent called them in so long. Anyone you interact with regularly (even if that just means once every couple of months), for example: your hair stylist, accountant, doctor, dentist, even your bank teller. Heres a sample: Dear (friend, client from a former business, former boss, etc.).