We believe news can and should expand a sense of identity and possibility beyond narrow conventional expectations. Joining the growing list of Drag Race alumni stepping into the makeup industry full force is Willam Belli with his new line Coverboy. Although his time competing on the reality series was short-lived because he was kicked off for breaking house rules, he's become one of the industry's most sought-after drag talents due to his long-running comedy YouTube series Willam's Beatdown and his appearance in the hit film A Star Is Born alongside Lady Gaga. Yahoo Beauty reports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several . All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful, CoverGirl said in a statement to Huffington Post. The perfect tummy control bodysuit, a popcorn gadget, more bestsellers starting at $8. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. TikTok has declared the white eyeliner is back. Hearst Magazine Media, Inc. All Rights Reserved. Were run by a church, but were not only for church members and were not about converting people. The singer reveals how grueling life was on the road. For one thing, James has a considerable social media presence in a world that increasingly values social media. As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. "I think what makes COVERBOY different is that it is designed to make everyone look glamorous, its not just for drag queens," he adds. Get non-boring fashion and beauty news directly in your feed. CoverGirl names makeup artist James Charles its first cover boy One of the makeup industry's largest brands announced on Instagram that the 17-year-old makeup artist from New York is its. During New York City DragCon on September 6, Willam announced something wholly unexpected: He's created his own makeup line, and it's just as delightfully confrontational as he is. Get ready for some exciting news. This message will appear once per week James Charles is no exception," the beauty brand said in a release. hopefully all the young people who are afraid to wear makeup will gain confidence from this @jcharlesbeauty @COVERGIRL #COVERGIRLJames, this is such a great day for men in the makeup industry, congratulations @jcharlesbeauty #COVERGIRLJames, The love and support for @jcharlesbeauty #CovergirlJAMES is amazing. Sep 12, 2019. Dubbed Coverboy (a nod to RuPaul's infamous song "Covergirl," perhaps), the brand aims to serve drag queens and everyday makeup wearers alike with a range of lipsticks, multi-purpose glitter gels, and dramatic falsies. The brand is breaking boundaries, and they've picked a pretty talented makeup artist to come along for the ride. Log in to hide ads. For someone who studies youth culture,James Charles as the face of Covergirldemonstrates that youth have a great deal of agency in terms of influencing consumer culture. ", A photo posted by KATY PERRY (@katyperry) on Oct 10, 2016 at 10:52pm PDT. I was staring at him with my jaw dropped, wondering how he got his eye makeup so perfect and why my cheekbones have never looked that contoured/amazing in my life?! French Braids With Mini Buns Will Give You *Life*, Your Privacy Choices: Opt Out of Sale/Targeted Ads. "We were always cheering each other on from the sidelines." And we shall see what I would look like if I suddenly sprouted blue eyelashes. To view this content, click 'Allow and continue'. Katy Perry broke the news that the 17-year-old Internet star would be the first "coverboy" ambassador of CoverGirl, who hails him as a "boundary . "Hopefully, itll also help my beard not shine through." Of course, Willam's been beating his face for ages. The Best White Eyeliners for Brighter and Bigger Eyes. All rights reserved. See more ideas about james charles, covergirl, makeup. James Charles in video titled "FULL FACE USING NO BRUSHES MAKEUP CHALLENGE" published on September 9, 2016. The lashes are available in six styles: 301&Done in Black, Day Lash, Party Girl Lash, Pigeon, Fiver Blue, and 301&Done in Blue. Our team handles all of the business's "C-suite" roles (e.g., co-CEO, COO, CMO, CFO) as well as all daily administrative and operational responsibilities. It will be 17-year-old James Charles, a teenager who rose to fame on social media, including by creating YouTube videos in which he teaches men and women how to apply makeup (and he can run. ", RELATED: 15 drugstore mascaras celebrity makeup artists can't live without. James Charles is no exception. And Im going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in. 2023 Cond Nast. We are trying out Willam's new line of makeup Coverboy. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. "One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.". "I barely wash my own brushes, so Im not trying to tell people they need to make more work for themselves," he says. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. Its only 12 and today has already been so crazy. Polished's four-shade offering also includes timeless staples like Now Prance, a peony-colored red-orange, A Shade Shady, a purple-leaning mauve, Dragmother, a deep blue-toned red, and Showgirl, a caramel nude. unless you renew or Join thousands of others to get the FREEDOM POST newsletter for free, sent twice a week from The Christian Post. If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup. When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features. We may earn commission from links on this page, but we only recommend products we love. It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously. Wow. Charles, a 17-year-old makeup artist from New York, will be CoverGirl's first-ever male 'spokesmodel. "A really big makeup artist slash drag queen secret is when you want pigment to really show up, you're going to use a sponge because they lay the product down so well," she says. These high-quality glitters have zero fallout, and all you've got to do is scoop some up and swipe it on. Coverboy's range of lashes are certainly more catered to drag queens than the average makeup fan, but Willam assures anyone can make them work with the right mindset. The Best Contour Palettes for the Ultimate Chisled Complexion. WALTERBORO, S.C. A series of revelations have emerged in the more than monthlong murder trial of Alex Murdaugh, the disbarred South Carolina lawyer accused of killing his wife and son. We PURCHASE MY WIGLINE OR MY STYLED WIGS BY ME HERE! "I love to run Goldie down the front of my shin or on my collarbone," he tells Allure. She's ready to turn the page following ex-husband's cheating. Here he is with Katy Perry (that highlight tho!!! Ad Choices. Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. 2023 BDG Media, Inc. All rights reserved. subscription yet. In an industry that has been criticized for not accommodating women of color, the faces of CoverGirl have been diverse: Queen Latifah, Rihanna, Janelle Mone, Dania Ramirez, and Zendaya have all been featured. Got ten of 'em.". To make each of them even more personal, the collection also features two glossy lip toppers. Be the first to know what's trending, straight from Elite Daily, 5 Glitter Eye Makeup Tips To Make The Whole Place *Shimmer*, Skai Jacksons Nighttime Routine Includes TikTok Clownery, I Went To Paris Hilton's House Of Y2K Pop-Up & It Was So Nostalgic, By subscribing to this BDG newsletter, you agree to our. But the partnership may also signal changing tides both in the gendered world of makeup and in American culture at large. Help keep The Christian Post free for everyone by making a one-time donation today. 2023 BDG Media, Inc. All rights reserved. subscription. Jamess selection may be a reflection of that change. In the week since, he lost millions of . Are gender roles relaxing inthe world of makeup? "Their main target is to eliminate any and all moral standards. RELATED: Get your pumpkin spice fix with these 29 pumpkin beauty products. May 20, 2021; yats chipotle alexio recipe; workplace accident prevention strategies . Get ready for some exciting news. Our work isn't possible without your support. Already a subscriber? He might not be a household name just yet, but something tells me that he will be soon. contact customer service Follow Facebook.com/CosmoBeauty. Barbie ad stars a boy for the first time. Oh, and he just became CoverGirl's first ever CoverBoy! "First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. Its basically the same thing," Willam tells Elite Daily. If you need help purchasing a product directly from Allure, go to our FAQ. Hear about special editorial projects, new product information, and upcoming events. The actor describes Harry Styles as "a very kind guy.". And if that means shopping COVERBOY, then hey, it's a win-win. Hmmm well that joke is ruined, but who cares! In September 2019, Ready Go Ventures co-founded, invested-in, built-out and now operates the Coverboy Cosmetics brand. Charles will be appearing in advertisements for CoverGirls newest mascara called So Lashy, according to the Huffington Post. Singer and actor Zendaya became one of the brands spokesmodels earlier this year, joining the ranks of women such as Queen Latifah, Ellen DeGeneres, Rihanna and Taylor Swift. The monochromatic eye look is absolutely gorgeous. "I'm aware of the other drag artists with makeup lines . improve functionality and performance. "James Charles is no exception. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. Hope youll give us another try and check out some other articles. Photo: Courtesy of Coverboy. Hmmm well that joke is ruined, but who cares! HelloGiggles.com is part of the Dotdash Meredith Beauty & Style Group, CoverGirl announced their first official Cover Boy. According to Huffington Post, it was only a year ago that Charles started his Instagram page. See the entire range of limited-edition, face, eye, and lip products below. Charles, 17, now has more than 525,000 Instagram followers and 77,000 YouTube subscribers who come to check out his stylish creations. log out. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with James Charles Dickinson is CoverGirl magazine first CoverBoy. "But I think because people think they only have to use brushes, they don't realize the power in using a sponge-tip applicator to put on shadows.". James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming mascara campaign. I love being extra pic.twitter.com/7Qu1yu8U2P. The Mally X RuPaul Color Cosmetics Collection will be available exclusively from qvc.com starting Friday, September 20 and this one's personal. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. By continuing to browse the site Charles expressed his excitement for his new gig on his Instagram and Twitter. Tea. The model also addressed men profiting off her body. But I think CoverGirl also hopes that this means more men will wear and buy makeup. Goldie is a golden base with green undertones and holographic glitter. If you follow her Instagram, then you know she'll try just about any beauty trend or treatment once (the pics of her purple hair are on IG to prove it). logged you out. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, The Difference Between Contouring and Bronzing, According to Makeup Artists. 2023 Cond Nast. continue to use the site without a The paired blush combines a peach-y pink base with a hint of gold shimmer for a universally flattering flush. ", "We instantly became friends," Roncal says of their meeting and longterm bond. As for the Designer Lashes, there will be six different options ranging in price from $10 to $18. The . GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. For an optimal experience visit our site on another browser. Many on Twitter praised CoverGirl for choosing Charles to be the face of their brand and congratulated the young makeup artist using #CoverGirlJames. Just see for yourself: Im actually not a bit surprised James is the new CoverGirl spokesmodel for two reasons: (1) Hes so cute and bubbly and his energy is infectious, and (2) I recently saw him at GenBeauty and both his skin and makeup were impeccable. Promise. Beyond fear, beyond anger. James Charles is no exception. With the help of the eternally glittering Katy Perry,the makeupbrand announced that the new face ofCoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has been equally killing the cosmetic AND social media game since he launched his beauty account last year. But the relationship goes both ways. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. I love being extra pic.twitter.com/7Qu1yu8U2P. "You don't have to glob it on," RuPaul agrees. The full collection, available now, consists of six pairs of falsies, five lip varnishes, and four chunky glitter jellies. This content is imported from twitter. The iconic makeup brand announced on Tuesday that James Charles, a 17-year-old beauty vlogger, will become its first male brand ambassador. This article includes content provided by Instagram. Find a more iconic moment Ill wait, musician and makeup artist Talia Mar wrote alongside Charless photo. You dont have a Christian Science Monitor One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup artists, boys, girls, and virtually everyone else who can appreciate a good lash and a bold lip. James Charles at Gucci's Met Gala after-party on May 6. In the company's 55 year history, there has never been a male star in one of their campaigns. Katy Perry took to Instagram to break the news that the beauty behemoth had signed the 17-year-old New York-based makeup . Monitor journalism changes lives because we open that too-small box that most people think they live in. Our 2019 Best of Beauty Awards have arrived check out all the winning products here. Let's be honest, a RuPaul makeup collection would be totally off without a nod to Drag Race's weekly Lip Sync For Your Life battle. "Im happy that I put forth a line that you dont need any brushes for," says Willam. A major problem Roncal has always had with powder highlighters is that they only look one of two ways: subtle and wet, or so bright it's impossible to blend well. You do you, yknow?". Her and RuPaul's creamy version puts the best of both worlds into a single buildable shade, which Roncal says "look natural but slightly like you could see from outer space." Similar-looking products, two totally different techniques. now that CoverGirl has announced that James is its first male CoverGirl spokesmodel. A photo of him retaking his senior portraits in his makeup racked up tens of thousands of likes and retweets last month. Whereas many matte liquid formulas make you sacrifice comfort for wearability, she ensures this one stays put without causing a fuss on your face. And with that newfound influence, that generations values are becoming increasingly visible. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.. If you're a sucker for glitter and a snatched beat, I can almost guarantee COVERBOY is about to become your go-to brand for all things glam, so let's all take a minute to thank Willam for blessing us with this range: Thank you, thank you, thank you. You read that correctly: The newest CoverGirl is a boy. But never has it featured a man. This is pretty major, if you ask me. Makeup artist James Charles is making history. The transformation will take your breath away. The topic of gender confusion and transgenderism has been the subject of much controversy in the United States, with conservative voices such as the Benham brothers speaking out against movements that seek to teach children that they weren't born male or female, but instead can choose what gender they want to be on any given day. After DragCon, COVERBOY will be available on shopcoverboy.com. We talked about it, but he was like Whats the big deal? Its going to filter up through the generations, but I think thats really one of the hallmarks of the younger generation, this idea of fluidity, Goodman says. Of course, with great drag comes great glam, and according to Willam, he's always had a knack for it. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. This type of public figure has the visibility of a traditional celebrity but at the same time already interacts with fans and followers on a personal level. coverboy makeup name change. Your session to The Christian I am so thankful/excited for everything in store and the support has been amazing, he tweeted. I purchased a glitter and a set of lashes. Once you know yourself and know where your strong points are and how your face works then you use makeup to enhance that," he says. Real news, real hope. "There's something there for everyone. Their prices range from $10 to $18. Here are some of his different makeup creations that prove just how talented he is. "I think Drag Queens tend to wear more makeup, but its all stuff that can work with a pared-down look," he says. "I was very inspired by Euphoria: light-reflective faces with high-color statements.". Fans of Drag Race in particular will get the biggest kick out of the palette's shade names, featuring some of drag's best original slang terms and iconic RuPaul catchphrases. Megan Fox Wore 14-Karat White Gold Nails to the Grammys, With 150 white diamonds, these gold nails are the very definition of. You may be able to find the same content in another format, or you may be able to find more information, at their web site. A screenshot from one of James Charles' YouTube makeup tutorials. His skin and makeup are as flawless as you'd think. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, Em Rata Just Debuted a Chic Italian Bob With Baby Bangs. Me Because Selena Gomez Just Posted Her Bare Skin and Natural Curls, Shania Twain's Neon Red Hair Is the One Grammys Look You Can't Miss. Today Im living out one of my biggest dreams and Im currently on set of my first ever TV commercial with CoverGirl, he said with a huge smile. And so are five other '90s tattoo styles. Coverboy, put the bass in your walk: Drag Race alumni Willam reveals debut cosmetics line ", The Glitter Gels can be used on eyes, lips, and cheeks, and Willam notes that it was important to create a formula that really performed. See for yourself. .css-4xjy6g{display:block;font-family:RundDisplay,Helvetica,Arial,Sans-serif;font-weight:bold;letter-spacing:0.01em;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-4xjy6g:hover{color:link-hover;}}@media(max-width: 48rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:0.9375rem;margin-top:1.25rem;}}@media(min-width: 40.625rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:1.25rem;margin-top:0.9375rem;}}@media(min-width: 64rem){.css-4xjy6g{font-size:1.625rem;line-height:1.2;}}French Braids With Mini Buns Will Give You *Life*, FYI: Exfoliating Gloves Are The Key to Smooth Skin, Hi, We Found the *Best* Round Brushes of 2023. He's gone and done it again: The 17-year-old makeup artist and recently crowned new face of CoverGirl, James Charles, has blown us away with his recent foray into the trend of Ouija. Roncal wants to make it extra clear that while sponge eye applicators have a bad reputation, the one included with this palette has intention behind it. That just means more revenue for them.. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". A selection of the most viewed stories this week on the Monitor's website. I think thats a part of the story here, too.. "I would buy them in bulk on QVC and pass them out to friends because I believe everybody should have this product." Through QVC, customers will be able to select trio comprised of Dragmother, Showgirl, and Condragulations, or a combination of Now Prance, A Shade Shady, and Lippy. "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I can't wait to see where this opportunity takes him! GET THEM HERE! I purchased a glitter and a .more. CoverGirl already has spokesmodels of different races and ages, so perhaps gender is simply the next frontier. new eczema treatment 2022 australia . https://www.jaymesmansfieldbeauty.comUSE MY CODE \"MANSFIELD20\" FOR 20% OFF YOUR ORDER AThttps://www.manscape.comSUBSCRIBE TO MY NEW CHANNEL QUEENS OF THE STREAM!https://www.youtube.com/channel/UC6Q2LyrW43sF5zxbwzA7wBQLIKE MY TOOLS? "We support anyone and everyone who wants to express themselves with makeup. Some information may no longer be current. A religious liberty newsletter that is a must-read for people of faith. CoverGirl said in a statementthat it chose Charles to promote So Lashy, because the product is designed to work on all lash types. In an interview earlier this year, Charles told Marie Claire that makeup is an art form for him. Were seen as being global, fair, insightful, and perhaps a bit too earnest. On Tuesday, the pop star helped announce that Charles has become the first male to represent the CoverGirl brand. I could look at this all day long and not get bored. CoverGirl believes in beauty for all, and we're proud to welcome James Charles to the family. The teen makeup artist and social media sensation has 441,000 Instagram followers, and Katy Perry, CoverGirl's ambassador, took to the social media site to make the announcement, according to USA Today. Sometimes, we call things boring simply because they lie outside the box we are currently in.. CoverGirl isnt the first cosmetic brand to eschew hegemonic notions of femininity, says Cornell University anthropologist Oneka LaBennett in a phone interview with The Christian Science Monitor. If youre looking for bran muffin journalism, you can subscribe to the Monitor for $15. And that's exactly what Roncal is bringing to the table this week. James, who first earned fame through makeup tutorial videos and popular social media accounts, will be the first male spokesmodel in CoverGirls 55-year history. The CoverGirl partnership with Charles began Tuesday and will include a new mascara coming out later this month. He said it took a lot of thorough conversations with his parents to make them understand that it wasnt an expression of his gender identity. "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." ?? I think its so important to love who you are and be comfortable in your own skin, James told BuzzFeed. The Duchess of York casts "no judgment" toward her nephew. He has been welcomed by other prominent CoverGirl ambassadors, such as singer Katy Perry, who posted an image of herself with Charles on Instagram, and wrote: "Honored to have the pleasure to announce the very first COVERBOY, James Charles! Is Skin Cycling the Secret to Better Skin?